Environmental sustainability has become an important concern for consumers in recent years. Many people are becoming more aware of environmental problems such as climate change, pollution, and waste. At the same time, social media has become a powerful platform that influences consumer attitudes, opinions, and purchasing behaviour. This study explores how social media plays a role in shaping the behaviour of eco-conscious consumers. Social media platforms provide information about sustainable lifestyles, eco-friendly products, and environmental issues. Through posts, videos, influencer content, and brand campaigns, consumers are exposed to messages that encourage environmentally responsible behaviour. These platforms help increase awareness and motivate consumers to choose products that are environmentally friendly. The study focuses on understanding how social media awareness can influence consumers to move from simply knowing about environmental issues to actually taking action through sustainable purchasing decisions. It also examines how online communities, peer influence, and brand communication affect eco-conscious consumer behaviour. The findings of this research will help marketers and organizations understand how social media can be used effectively to promote sustainable products and encourage responsible consumer behaviour. This study also contributes to understanding the relationship between social media influence and sustainable consumption in the modern digital environment.
Social Media, Eco-Conscious Consumers, Sustainable Consumption, Environmental Awareness, Consumer Behaviour, Green Marketing, Sustainable Products.
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